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The Age of the Customer and why platforms could help avoid commoditisation

Posted by Ayanda Khuzwayo on 20 February 2019 12:25 PM SAST

Blog 2 in the Platform series. Your customer of days past was in the dark. If they purchased an item, they had no idea what the profit margin may be. Endeavours to understand where the best price may be was an onerous task. Consumer responses to new and more competitive products were not broadly available.

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The biggest WHY question for online communities - answered Edit

Posted by Ayanda Khuzwayo on 24 January 2019 7:40 AM SAST

Like me, from time to time, you possibly feel that the pace of innovation is pretty insane and sometimes even overwhelming. In just a few years we’ve probably changed over 50% of the way in which we consume stuff. The Collaborative Era thinking, that ‘access’ triumphs over ‘ownership’, coupled with the management of excess, has driven disruption in many areas including, transport and accommodation, among others. With access to a world of talent, acquisition of skills and services in business today is so radically different and would have been unimaginable just 10 years ago. Creative destruction caused by technology is rampant. Are you still asking WHY you need a community?

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The LEGO hack that fuelled a great community

Posted by Ayanda Khuzwayo on 16 January 2019 2:05 PM SAST

Lego had helped kids build cool stuff since the 1930s but they may not have built their firewalls quite as well as their product. In 2005 their software tool, the Lego Factory, got hacked by some tech-savvy LEGO enthusiasts.

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Communities could become one of your greatest assets in 2019

Posted by Ayanda Khuzwayo on 16 January 2019 2:00 PM SAST

Communities are without a doubt becoming more and more critical to business, to civil society and non-government organisations, and to government. For the past few years, we’ve curated content and written prolifically about collaboration. A few months ago I decided on a reboot as collaboration is a strong outcome of shared-purpose communities and it seemed prudent to, in some ways rewind to the basics and in other ways fast forward to how communities are built, nurtured, measured and sustained.

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